The assumed discount rate is always 9% for every company in the DCF Valuation. This results in substantial valuation estimate distortions for many companies. You do provide a sensitivity analysis table for alternative %s which is somewhat helpful. I know it wouldn't be easy to develop the necessary calculations, but are there plans in the near future to develop discount rate calculation that is specific to each company (or at least to each company's sub-industry group)? Thank you for your consideration.
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